Front Burner Restaurants has named Kristen Jones its senior marketing director to support the company’s national marketing initiatives for all Front Burner brands including Twin Peaks Restaurants.
In her role, Jones will oversee marketing campaigns for Twin Peaks and all Front Burner concepts including The Ranch, Whiskey Cake, Ojos Locos, Red Dog Right and Velvet Taco. Jones brings more than 13 years of marketing experience to the newly created position.
Jones previously directed all national marketing efforts for Jersey Mike’s Subs and was a member of Chili’s national marketing team where she led national promotions, creative development for television and radio campaigns and oversaw all sports, social media and cause marketing campaigns. Prior to that she spent six years at GSD&M Advertising.
“We are excited to welcome Kristen to the Front Burner team,” said CEO Randy DeWitt, who co-founded the concept in 2005 with Scott Gordon. “Her extensive restaurant experience will be key to spearheading marketing efforts across all our brands and creating fun, energetic promotions for our guests.”
Jones is a graduate of Oklahoma State University with a bachelor’s degree in Public Relations and Advertising.
Founded by Rockfish Seafood Grill co-creator Randy DeWitt, Front Burner is a progressive restaurant conception and operations company that specializes in bringing to fruition innovative spaces, high in both quality and local appeal, that markets don’t yet know they need. It currently operates five successful and acclaimed brands: the multi-location sports eateries Twin Peaks and Ojos Locos Sports Cantina, single-site farm-to-fork-focused restaurants The Ranch at Las Colinas in Irving and Whiskey Cake Kitchen & Bar in Plano, and the upscale and community-focused sports restaurant Red Dog Right in Southlake.