New burgers debut in commercials that will air during the championship football game
San Diego, CA (RestaurantNews.com) Jack in the Box® is giving your burger the melt-in-your-mouth relationship it’s always deserved…with butter. Grab some napkins, because this is about to get drool-worthy. Introducing the new BUTTERY JACK™ burgers – which feature garlic herb butter melted on top of an all-new, quarter-pound signature beef patty and tucked inside Jack’s new gourmet signature bun.
Guests have two options for their Buttery Jack adventure. The Classic Buttery Jack features creamy tomato sauce, green leaf lettuce, fresh tomatoes and Provolone cheese; while the Bacon & Swiss Buttery Jack features creamy bacon mayo, hickory smoked bacon and Swiss cheese. You simply can’t go wrong. Both are juicy, savory and unexpectedly flavorful.
“The Buttery Jacks are truly a masterpiece of creativity,” said Iwona Alter, Jack in the Box Vice President of Menu Strategy & Innovation. “We tested more than 150 combinations and builds before we found the perfect burger, with seasoning mixed right into the signature patty and garlic herb butter melted right on top.”
The Buttery Jacks are the start of many quality and service improvements coming to Jack in the Box in 2015 and beyond – including new employee uniforms and an enhanced in-restaurant dining experience with the food being served in baskets.
And what butter, er, better venue to showcase the new burgers than the world’s biggest advertising event – the Big Game on February 1! But one ad during the game just isn’t enough. Come game day, the restaurant industry innovator is launching three new television ads for the Buttery Jacks.
To view the new spots before their broadcast debut during the Big Game, head to Jack in the Box’s YouTube page and enjoy “Celebration,” “Sneak Up” and “Something Legendary.”
For more information on the Buttery Jacks, visit jackinthebox.com, connect with Jack on Facebook, Twitter, Instagram, YouTube and Vine. Join the conversation using #ButterBelieveIt. Price and participation may vary.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, Calif., is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states and Guam. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 47 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.