Popular fast casual Asian stir-fry chain challenges competitors from each local market to lose weight, get healthy and win $10,000
Challenging its fans to adopt a healthier, more active lifestyle, the trend-setting chain launched its annual campaign in January with a 30-day application and selection process. One Khantestant was chosen by each of the chain’s 105 U.S. restaurants to enjoy a healthy meal at Genghis Grill every day for 60 days, for free, in an effort to lose weight, get fit, and quite possibly, win $10,000.
During the competition, each of the Khantestants will receive exercise and nutrition tips from Genghis Grill, along with recipe suggestions for building healthy stir-fry meals using the fresh, nutritious ingredients found at every location.
In addition to eating a delicious, healthy bowl every day for free during the competition, every Khantestant will chronicle their own personal “Health Kwest” through social media including Facebook check-ins, Instagram shots and YouTube videos that also earn them points in the competition.
In mid-April, the grand prize winner will be awarded based on his or her percentage of weight lost and social media points earned. Additional prizes will be given for social media creativity and audience appeal.
“Each of our Khantestants now has an enviable platform for communicating the benefits of a more active lifestyle,” said Ron Parikh, Chief Marketing Officer at Genghis Grill. “By sharing their journey over the next 60 days, they can inspire their friends, family and other followers to join them in making a change for the healthier.”
Last year’s Health Kwest winner, Steve Ellis, lost 70 pounds during the 60-day contest. An Albuquerque real estate executive, Ellis walked eight miles each day, and maintained a strict, low-calorie diet with few starches and small sauce portions in his bowls.
Sixty of the 100 Khantestants in the 2013 Health Kwest finished the contest and lost a total of 2,217 pounds, averaging an impressive five percent weight loss.
For more information, including a list of all 105 Khantestants and their local markets, visit http://healthkwest.genghisgrill.com. To find a Genghis Grill near you, visit www.GenghisGrill.com.
About Genghis Grill
Genghis Grill, the premier build your own stir-fry chain in the United States, is well known for its fresh, hot and healthy food, and for its style of fun service. Fans head over to the Fresh Market Bar where they are greeted with an array of more than 80 delicious, fresh ingredients from which they can build their own bowl. They then hand their bowl to our grill masters who cook their creation to perfection on a large, sizzling, circular grill. Currently, there are 105 locations in 23 states nationwide. For more information about Genghis Grill, visit www.genghisgrill.com.