Popular fast casual Asian stir-fry chain challenges competitors from local markets to lose weight, get healthy and win $10,000
Dallas, TX (RestaurantNews.com) And they’re off!
Nearly 70 “Khantestants” have been selected to compete in Genghis Grill’s 5th Annual Health Kwest, a nationwide campaign that challenge’s competitors to adopt a healthier, more active lifestyle.
America’s premier build-your-own stir-fry restaurant concept launched its annual campaign in January with a 30-day application and selection process. A total of 69 Khantestants were subsequently chosen from across the chain’s 90 U.S. restaurants to enjoy a healthy meal at Genghis Grill every day for 60 days, for free. The goal is to lose weight, get fit and share the experience with friends.
One nationwide winner will be announced in mid-April and awarded a check for $10,000.
Genghis Grill provides each Khantestant with exercise and nutrition tips, along with suggestions for building healthy stir-fry meals using the wide variety of fresh, nutritious ingredients available at every restaurant. Dozens of recipes are available online at GenghisGrill.com/HealthKwest.
Competitors also agree to complete a series of social media tasks throughout the contest – ranging from Facebook check-ins and Instagram photos to YouTube videos – each of which is worth a certain point value.
The Grand Prize winner will be chosen based on his or her percentage of weight lost and social media points earned. A second-place winner will be selected based on the same criteria, but only over the second half of the competition.
“Each of our Khantestants now has an enviable platform for communicating the benefits of a more active lifestyle,” said Ron Parikh, Chief Marketing Officer at Genghis Grill. “By sharing their journey over the next 60 days, they can inspire their friends, family and other followers to join them in making a change for the healthier.”
The challenge has produced outstanding results since its inception. Health Kwest winners from 2013 and 2014 lost a whopping 70 and 76 pounds, respectively, over the 60-day contest. More than 100 Khantestants in the 2014 Health Kwest finished the contest, losing a collective total of 1,900 pounds. The campaign also generated more than 1,233 Facebook posts, 724 Tweets, 796 Instagram photos, 1,057 blog posts and more than 600 YouTube videos.
About Genghis Grill
Genghis Grill, the premier build-your-own stir-fry chain in the United States, is well known for its fresh, hot and healthy food, and for its style of fun service. Fans head over to the Fresh Market Bar where they are greeted with an array of more than 80 delicious, fresh ingredients from which they can build their own bowl. They then hand their bowl to our grill masters who cook their creation to perfection on a large, sizzling, circular grill. Currently, there are about 90 locations in 22 states nationwide. For more information about Genghis Grill, visit GenghisGrill.com.