Genghis Grill introduces a new healthy-influenced campaign called Health Kwest, a journey into a healthier lifestyle where contestants will dedicate themselves for three months by eating Genghis Grill’s healthier meal options everyday, for free and have a chance to win $10,000.
Genghis Grill and Medical City Hospital, a nationally accredited hospital based in Dallas, have been partners for four years to bring Genghis Grill fans quarterly heart healthy bowl options. Medical City Hospital will provide each contestant a dietician-recommended diet and exercise plan for the Health Kwest campaign. Medical City will further assist in analyzing monthly test results during the campaign which will be a big part in monitoring the contestant’s progress and help choose a winner.
During the three months when contestants khanquer their “Health Kwest“, they will be given the opportunity to share their journey online by blogging about their day to day progress, utilizing Facebook and Twitter to gain social media popularity. The public will be able to partake on the contestant’s journey at www.gghealthkwest.com, where they will be able to vote for their favorite contestant. Based on the percentage of weight loss and most public votes, the winner will receive $10,000 and most importantly a healthier lifestyle.
“We are absolutely excited about the potential of Health Kwest here at Genghis Grill. We always felt that we didn’t do enough to educate our fans about the healthier and nutritional aspects of our restaurants. I really feel this message will be driven home with this campaign!” said Al Bhakta, President and CEO of Genghis Grill.
Interested fans can fill out the Health Kwest application, available at nearest participating Genghis Grill location or online at www.gghealthkwest.com. All applications must be submitted by January 27, 2011. Once there are chosen contestants for Health Kwest, the campaign will begin on February 1, 2011 and end May 31, 2011.
Genghis Grill, the largest Mongolian stir fry chain in the US, is well-known for its fresh, hot and healthy food, and for its style of fun service. It offers a heart healthy dining option along with an array of recipes to choose from KHAN’S KITCHEN (food bar) where one can “build your own bowl!”
The first Genghis Grill opened in 1998 in Dallas, TX. Genghis Grill has been ranked #2 on the Fast Casual Top 100 Movers and Shakers and ranked #6 on the Future 50 list by Restaurant Business magazine.
41 more Genghis Grill restaurants are slated to open around the country in 2011, throughout the Southwest, South Central, Midwest and Southeast. Expansion has been a company focus for years and you can now find Genghis Grill in 16 states. The aggressively expanding 59 unit chain operates locations through franchised and corporate restaurants throughout AR, AZ, CO, FL, GA, IA, IL, KS, MO, MN, NC, NM, NV, OK, TN and TX. Additional locations in AR, AL, FL, GA, KS, KY, LA, MD, MO, NE, NC, NM, NV, OK, TN, TX and VA are pending upon construction or site selection.