Dallas, TX (RestaurantNews.com) To jumpstart the New Year, Genghis Grill is getting ready to launch its healthy-influenced campaign, Health Kwest, on February 1, 2012 and will last for 60 days. Last year’s khantestants lost a total of 1087 lbs and Health Kwest winner, Brandon Sanders from Murfreesboro, TN lost 60 lbs. in 90 days, adopting Genghis Grill’s healthier dining options into his daily life.
This year, khantestants will dedicate themselves for 60 days by eating Genghis Grill’s healthier meal options everyday, for FREE and have a chance to win $10,000. Khantestants will share their journey online by blogging about their day to day progress, while also utilizing social media channels like Facebook, Twitter and YouTube to gain popularity. The public will be able to partake on the khantestant’s journey at www.genghisgrill.com/healthkwest , where they will be able to vote for their favorite. Based on the percentage of weight loss, amount of social activity and most public votes, the winner will receive $10,000 and most importantly a healthier lifestyle.
“Last year’s Health Kwest proved to be a complete success and the campaign elevated the Genghis Grill brand to a whole new level. Not only do people think of us as the premier, build-your own stir fry concept but they also think of us when it comes to healthier dining options,” Ron Parikh, Chief Marketing Officer of Genghis Grill, said.
Genghis Grill, the premier build your own stir fry chain in the US, is well-known for its fresh, hot and healthy food, and for its style of fun service. It offers a heart healthy dining option along with an array of recipes to choose from KHAN’S KITCHEN (food bar) where one can “build your own bowl.” Currently, there are 83 locations nationwide and are on track to open 30 more locations before the end of 2012.