George Cohon overcame the odds to establish McDonald’s in Russia
Monday, February 22nd, 2010 at
8:20 pm
George Cohon has had few moments of doubt in his life — “press on,” he likes to say, quoting his mentor, McDonald’s founder Ray Kroc. But the night before the restaurant’s famous 1990 entrance on the world stage in Russia, Cohon was getting worried.
He managed to get some sleep in a Moscow hotel, but he tossed and turned, and awoke from fitful dreams. He had a terrible thought: “What if nobody comes?”
A few blocks from the Kremlin, the world’s media had set up shop to record the big event.
“We had huge platforms for the TV cameras,” Cohon, a seasonal Palm Beacher, recalls now. “Everybody was interested. It was a breakthrough.”
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