Grooming Home Cooks, and a Reality Franchise
First Gordon Ramsay came for the sous-chefs and the sour managers. Now he’s here for the home cooks.
Mr. Ramsay, the infamous British chef and host of two reality shows on Fox, “Hell’s Kitchen” and “Kitchen Nightmares,” has added a third competition this summer, “MasterChef,” for amateurs who have dreams of fine-dining careers. It is the standout reality show of the summer, and Fox is on the verge of ordering a second season.
“He is our version of ‘CSI,’ ” said Mike Darnell, Fox’s president of alternative entertainment, referring to the three-legged CBS crime franchise. Presuming that all three shows continue, Mr. Ramsay “won’t be off the schedule for more than a couple weeks at a time,” Mr. Darnell said.
The volume says a lot about the TV and business savvy of Mr. Ramsay, 43, a stove-top tyrant who saw in “MasterChef” an opportunity to show off a more tender, nurturing side.
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