Happy Meal not so happy? Toys come under fire by consumer group
Are the toys in your child’s Happy Meal making him fat?
The Center for Science in the Public Interest says they are. The Washington-based consumer advocacy group threatened to file a lawsuit against McDonald’s Tuesday, charging that the fast food chain “unfairly and deceptively” markets the toys to children.
“McDonald’s marketing has the effect of conscripting America’s children into an unpaid drone army of word-of-mouth marketers, causing them to nag their parents to bring them to McDonald’s,” CSPI’s Stephen Gardner wrote to the heads of the chain in a letter announcing the lawsuit.
The center, which has filed dozens of lawsuits against food companies in recent years, is hoping the publicity and the threat of a lawsuit will force McDonald’s to negotiate with them on the issue. The group announced the lawsuit in the letter to McDonald’s 30 days before filing it with the hope that the company will agree to stop selling the toys before a suit is filed.
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