Portion of every Yuenlging® pint sold in July donated to VFW of North Carolina
Charlotte, NC (RestaurantNews.com) Hickory Tavern®, the casually social neighborhood restaurant acclaimed for its sports passion, has teamed up with Yuengling® to raise money for the Veterans of Foreign Wars (VFW) by donating five cents of each Yuengling pint sold during the month of July at all 24 Hickory Tavern locations.
“We are honored and proud to support the VFW and share in their vision to ensure that veterans are respected for their service, always receive their earned entitlements and are recognized for the sacrifices they have made on behalf of this great country,” said Hickory Tavern CMO Thom Perez.
Also in July, each Hickory Tavern will have a Yuengling branded mirror at the entrance of the restaurant where all Veterans and Active Duty Military will be encouraged to sign the mirror and include their unit affiliation.
“We think the mirrors in our restaurants will be a further touch point and extension of support by bringing the community together to honor each other. We plan to find a permanent place for the mirror in each Hickory Tavern,” said Perez.
Charlotte, home to Hickory Tavern, is also the host city to the 117th VFW National Convention, July 23-27. Approximately 10,000 VFW and Auxiliary members from around the world will convene for the five-day event at the Charlotte Convention Center.
Hickory Tavern has been well-known for its community involvement and giving back to charities and non-profit organizations. Earlier this year, Hickory Tavern raised more than $5,700 for Levine Children’s Hospital as part of the “Share the Love” campaign where Hickory Tavern donated 10 percent of sales of its kids’ meals at its 13 Charlotte-area locations.
Since opening its first restaurant in Charlotte almost 20 years ago, Hickory Tavern has become the neighborhood restaurant destination for the entire family. Perhaps best known for being named runner up in ESPN’s Best Sports Bar in North America, Hickory Tavern’s unique brand of polished casual features a lively bar atmosphere, upscale menu and approximately 70 TVs throughout the restaurant, bar and patio.
About Hickory Tavern
Founded in 1997, the Hickory Tavern brand has grown to include 24 restaurants in 13 communities across the southeastern United States. Hickory Tavern is a great family neighborhood restaurant with a sports passion. Its unique brand of casual dining, lively bar atmosphere, upscale menu and a passion for sports is universally inviting and the perfect dining destination no matter what time of day: Lunch, Happy Hour, Dinner, Late Night or Gameday. Perhaps best known for being named runner up in ESPN’s Best Sports Bar in North America or being cited by The Bleacher Report as the best local bar in the NFL city of Charlotte, the family-friendly brand recently expanded its footprint with 5 new openings in 2015, including Memphis, Winston-Salem, NC, Birmingham, Alabama, Indian Land, SC and Rock Hill, SC and well as opening in Hilton Head and Cary, NC this year.