How Denny’s Weirdness Wins the Social Media Game


How Denny's Weirdness Wins the Social Media GameRestaurant chains’ social media accounts are usually predictable, filled with food photos, promotions and deals.

Then, there’s Denny’s.

Instead of sticking to traditional scripts of promotions and deals, Denny’s social media posts are more like that of a teenager. Denny’s Twitter is full of commentary on pop culture, live blogging Saturday Night Live and engaging One Direction’s boy band member Liam Payne after he ranted on social media about the stress of celebrity life.

Perhaps Denny’s weirdest foray into social media is the company’s Tumblr. The teen-friendly blogging platform encourages a niche sense of community, with enthusiastic response for Denny’s more eccentric postings.

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