How Restaurants Can Take Advantage of Mobile
Restaurants and food outlets are among the businesses that stand to benefit most from the boom in mobile search, as dining out is often an impulse decision made while on-the-go.
In a recent survey of nearly 1,500 smartphone users by SinglePlatform, 81% of consumers reported that they searched for a restaurant in the past six months using a mobile app, while 92% did so through the mobile web.
Furthermore, three-quarters of the consumers who searched for a restaurant with a mobile phone chose a restaurant based on search results.
Off the back of these findings, here are seven ways in which restaurants can take advantage of mobile. Continue reading . . .