When Chick-fil-A rolled out its new Spicy Chicken Sandwich, it could have tried a variety of traditional marketing tactics: a downloadable coupon, free samples or a sandwich giveaway to any customer dressed like a cow.
 
But the company had tried those tactics before and was never quite satisfied. For example, although last year’s Labor Day promotion, in which fans dressed in sport attire received a free chicken sandwich, drew crowds, customer service suffered. Chick-fil-A wanted to make sure that didn’t happen again when it launched its first new sandwich platform in more than 20 years.

Continue reading . . .

RestaurantNews.com provides restaurant press release distribution.
For more information: http://www.RestaurantNews.com/press-release/



Subscribe to our RSS feed!