Is the Year of the Bun Over? Wendy’s Ends Pretzel Burger

Is the Year of the Bun Over? Wendy's Ends Pretzel BurgerWendy’s much-celebrated pretzel bun is leaving on a high note as the company makes room for new products.

The pretzel bun, the cornerstone of the Pretzel Bacon Cheeseburger and the Pretzel Pub Chicken Sandwich, quickly found hordes of hungry fans and was intensely advertised by the fast food chain. Few buns have had the honor of boy band legend Nick Lachey singing love songs about them based on customers’ tweets.

The advertising and the innovative bun paid off for Wendy’s sales. In the third quarter, same-store sales increased 3.2 percent, compared to 2.7 percent in the previous year. Consolidated revenues were $640.8 million, up from $636.3 million last year. The company attributed part of its quarterly success to its pretzel bun-based menu items.

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