Many fast casual brands started off 2010 with the launch of new products designed to appeal to health-conscious consumers. Feeling a dose of frugal fatigue, consumers are eager to try something new and have indicated they won’t give up taste for value.
 
Smart fast casuals will use their new menu launches to further reflect the brand, many of which have lost loyal customers, and need to have a spot-on product launch to bring them back, said Dana Leo, director of product development for The NPD Group.
 
“Our recent environment with all these promotions has reduced loyalty overall because people just cross hop on a coupon or on a deal,” Leo said. “And that’s been happening throughout this past year.”

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