Islam is the fastest-growing religion with an estimated global Muslim population of two billion. In many European countries, Muslims are poised to become the most significant minority population. And that population isn’t the same as it was 20 or 30 years ago. Today, Muslims are as cosmopolitan as anyone else and traveling in greater and greater numbers (particularly in Asia).
These travelers expect certain services to be available where they go, and wise businesses that want to tap into the market had better take notice. One area is Halal food. The growing culinary trend is in direct proportion to the growing population and mobilization of the group. Adding menu items and even entire outlets dedicated to this unique style of food can go a long way in helping one capture some of those travelers.