Jamba Juice Appoints Vice President of Consumer Products, Licensing and Growth Initiatives

Jamba, Inc. (NASDAQ: JMBA) announced today the appointment of Julie Washington as Vice President of Consumer Products, Licensing and Growth Initiatives. This appointment follows the promotion of Susan Shields to Senior Vice President and Chief Marketing Officer.

Ms. Washington brings over 15 years of brand management, licensing and sponsorship experience to Jamba. She was most recently Vice President of Marketing at Luxottica Retail where she was responsible for LensCrafters’ brand strategy, advertising and marketing plan execution. During her career, Ms. Washington has held key marketing and business development positions with several top consumer product companies. At Procter & Gamble, Ms. Washington headed shopper based marketing for North America. For the Gillette Company, she served as Vice President of Market Development and was responsible for numerous marketing and licensing initiatives, including the naming rights for the New England Patriots’ Gillette Stadium and the NASCAR Gillette’s Young Guns’ Team. She began her career at Nestle-Purina.

“On behalf of the entire team, I welcome Julie to Jamba. Growth of CPG and licensing are among Jamba’s key priorities as we evolve from a made-to-order smoothie company to an active, healthy lifestyle brand. The breadth of Julie’s experience will make a significant contribution in our efforts to create new licensing partnerships while strengthening and growing our existing relationships,” said James D. White, President and Chief Executive Officer, Jamba Juice Company.

Since announcing a licensing growth platform as one of the Company’s strategic priorities, Jamba has made significant progress in developing licensing alliances to launch new products. The Jamba-branded toy blender, developed with Think Wow Toys, hit retail shelves late last year. Jamba-branded frozen novelty products, developed with Oregon Ice Cream, also launched earlier this year and a Jamba-branded apparel line was recently launched under a license agreement with Headline Entertainment. Branded frozen smoothie kits, developed with The Inventure Group, will be introduced in retail stores this month. The Company continues to explore a number of other opportunities to extend the Jamba brand into a broad range of targeted new product categories.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores.

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