Better Burger Restaurant Chain has a New Look and Experience for Busy New Yorkers
Lake Forest, CA (RestaurantNews.com) Johnny Rockets, the global restaurant chain has opened its newest restaurant this week in one of New York City’s busiest areas around Penn Station, Madison Square Garden and the 34th Street Subway Station. The grand opening will benefit a local New York City Boys & Girls Club. Johnny Rockets is donating $5,000 to the organization to support its after-school programming.
The new Johnny Rockets is open early every day for breakfast to meet the needs of commuters on their way to work and will be serving late into the night for those looking for a great burger, shake and much more after an evening out.
Celebrating its 30th Anniversary, the brand has always been known for its 50s diner look complete with jukeboxes, dancing servers dressed in the decade’s familiar soda fountain uniforms and its original burgers and shakes. The new restaurant in New York City has a new design with a modern look that the brand refers to as the new Johnny Rockets Diner 2.0. In addition, Johnny Rockets’ logo has a dramatically different look and the restaurant team uniforms are also new. Servers and managers are now wearing black or dark denim jeans with white oxford shirts for servers and dark shirts for managers. Waist aprons worn by servers are denim striped with front pockets and full bib aprons are worn by cooks.
“New York is an important market for Johnny Rockets. Our goal is to expand in the New York area in the very near future,” said John Maguire, Johnny Rockets Chief Executive Officer and President. “Our new restaurant at One Penn Plaza is an ideal location in the heart of a busy shopping, entertainment and transportation hub. We hope to find more locations that have similar characteristics. The better burger category has become extremely competitive in New York City and around the country. Johnny Rockets was serving fresh, never frozen, 100% beef burgers made-to-order, long before many other burger restaurants came on the scene. Our loyal fans know this about Johnny Rockets and now we are winning over a new generation of fans with our newly designed restaurants.”
The brand has seen a high demand for breakfast in local commuter and neighborhood markets. The new restaurant at One Penn Plaza is the perfect location at 34th and 7th Avenue to serve breakfast. Johnny Rockets’ breakfast items are made-to-order and served hot and fast. The restaurant’s new kitchen technology makes it possible to prepare and serve breakfast, lunch and dinner at a much faster pace without sacrificing the premium quality of the food at Johnny Rockets. In addition, the new restaurant offers freshly prepared throughout the day, Grab N’ Go menu items where guests can choose breakfast items such as yogurt parfaits and fruit bowls and sandwiches and salads for lunch and dinner.
Johnny Rockets Diner 2.0
There is no doubt when people see the exterior of the new Johnny Rockets what the brand is best known for – its world famous burgers. Adorning one window is a huge graphic of a Johnny Rockets burger and above the entrance the words Our Passion Your Burger. Inside the restaurant guests will enjoy Johnny Rockets new modern version of a diner. The lighting is a mix of contemporary and industrial glass globe pendants with caged pendants and an accent of red color. The furniture includes both upholstered seating and tables and chairs with warm grey tones, wood detailing and a splash of red. The open kitchen has white wall tiles and stainless steel wall panels.
Sayings on the white brick veneer walls include – To make by hand is to create perfection, Stay Original! and Laughter is the brightest where food is the best – Stay Original! In addition, there is an oversized graphic of a chef putting the finishing touch on a Johnny Rockets burger. The easily modified restaurant design and logo is all part of the evolution of Johnny Rockets which also includes new restaurants with drive thrus, kiosks in malls and airports and other non-traditional venues.
Johnny Rockets Official Grand Opening Events Will Benefit a local New York City Boys & Girls Club After-School Programming
Friday, January 6, 2017, Education Alliance Boys & Girls Club
James Walker, President of Operations and Development and Johnny Rockets’ own top chef, Calvin Harris will be conducting an after-school event at the Education Alliance Boys & Girls Club at the School of the Future located at 127 E. 22nd Street in New York City. Students from the middle school will have the opportunity to work with Chef Calvin as he grills burgers and hand-spins shakes. Club youth will build their burgers and shakes with a variety of toppings and learn about all that goes on behind the scenes in a restaurant. In addition, the Johnny Rockets team will share tips on ways that the boys and girls can help out in the kitchen at home. Other activities will include creating art from ketchup and Q & A about the restaurant industry.
John Maguire commented, “Boys & Girls Clubs of America works tirelessly to support young people and provide programs and opportunities to enrich their lives. All of us at Johnny Rockets are proud to support this wonderful organization and we look forward to an ongoing relationship with Boys & Girls Clubs. It is all part of our commitment to giving back to the communities in which serve.”
Saturday, January 7, 2017 11 am – 1 pm, Johnny Rockets One Penn Plaza
The official grand opening event is open to the public. The first 100 people in-line will receive free meals from Johnny Rockets. Giveaways, food sampling, prizes and much more will take place at Johnny Rockets – street level at 34th Street and 7th Avenue.
About Johnny Rockets
Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef cooked-to-order hamburgers, Veggie Boca® burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 380 franchise and corporate locations in 30 countries around the world. For more information, visit www.johnnyrockets.com.
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,200 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at Facebook and Twitter.