Southern California’s Original Smoothie and Juice Chain Celebrates the Success and Growth of Their Raw Juice Bar Initiative
Irvine, CA (RestaurantNews.com) Juice It Up! is living up to its reputation as a pioneer in the competitive smoothie and juice industry, recently being recognized as the largest raw juice bar chain in Orange County. The Irvine, Calif.-based company started the year by launching a new Raw Juice Bar initiative that caters to the health-conscious lifestyles of its customers. This month, only eight months after their launch, Juice It Up! celebrates the opening of its twenty-fifth Raw Juice Bar in Aliso Viejo, California.
“The popularity of the Raw Juice Bars has steadily increased since debuting our first upgraded location in January,” said Frank Easterbrook, President and CEO of Juice It Up! “Our Raw Juice Bar stores are enjoying more repeat customers because a whole new audience has been introduced to the idea of juicing. By expanding the Raw Juice Bar throughout all of our markets, Juice It Up! is increasing the access these communities have to healthy and delicious products.”
Juice It Up! is in the process of retrofitting its 85 stores to offer the new Raw Juice Bar, which features an expanded line of healthy and functional juice blends. Although the company has always provided fresh-squeezed juice in its stores, the Raw Juice Bars allow locations to share with their customers seven new juice blends including, the Refresher, Energizer, Rejuvenator, Awakener, Detoxifier, Immunizer and the Healthy Heart. The juices are made with kale, spinach, celery, cucumber, carrots, lemon, ginger and other micronutrient-rich fruits and vegetables.
Of the company’s 25 Raw Juice Bar stores, seven are located in Orange County. A total of 50 Juice It Up! Raw Juice Bars are expected by the end of the year.
Since the first Juice It Up! opened in Brea, Calif., the juice bar franchise has grown to over 85 locations across the country. Founded in 1995 and headed by principal owner, President and CEO Frank Easterbrook, Juice It Up! is on track to increase same store sales 15 to 18 percent in 2012, despite the recent economic downturn. For more information, visit www.juiceitup.com.
Sanderson & Associates, Ltd.
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