Charlie Morrison, president and CEO of Pizza Inn, speaks with KERA host Lee Cullum on this month’s episode of CEO. Pizza Inn opened its first pizzeria on Dallas’ Mockingbird Lane in 1958 growing to 800 franchises before falling hard and filing for bankruptcy in the late 80s. Morrison, who took over as CEO in 2007, details the strategy that led to the company’s turnaround, the subsequent rebranding of the nostalgic eatery and his plans for the company’s domestic and international growth. The chief executive also discusses the company’s celebrated launch of Pie Five Pizza Co., a fast-casual gourmet chain catering to young urbanites, stating, “It’s a new take on pizza. Today’s consumer is looking for speed and freshness. Pie Five is an opportunity for us to really change the game by allowing customers to order the pizza directly with the employee who is making it, and watch it go into an oven immediately.”
KERA’s CEO features insightful discussions with successful North Texas business leaders from the corporate and not-for-profit sectors about what it takes to make a company successful in today’s global marketplace and changing economy. The September episode featuring Charlie Morrison airs at 7 p.m. Friday, Sept. 30 on KERA TV with rebroadcasts at 11:30 a.m. Sunday, Oct. 2 and at 10:30 p.m. Monday, Oct. 3. CEO also can be heard at 5 p.m. Sunday, Oct. 2, 2011, on KERA FM. Following the initial on-air broadcast, the half-hour program will be available on www.kera.org/ceo. Previous CEO episodes are available on demand at www.kera.org/ceo.
CEO is sponsored by Southwest Securities, the Executive Education Center at The University of Texas at Dallas, The Berry Firm and Sewell Automotive Companies. For more information about Pizza Inn or Pie Five Pizza Co., visit www.pizzainn.com or www.piefivepizza.com.