KFC’s Double Down fails to take off
Thursday, July 15th, 2010 at
9:06 pm
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KFC’s Double Down, an uber-fried bacon-and-cheese mega-sandwich with chicken instead of bread, has not been a big hit with fast foodies.
The Double Down created a news feeding frenzy when KFC, owned by Yum Brands Inc., launched the sandwich on April 12. The company has sold 10 million of the sandwiches, according to KFC spokesman Rick Maynard. But in the company’s earnings call Wednesday, Chief Financial Officer Rich Carucci referred to sales of the sandwich as “immaterial.”
