Seasoned Marketing Executive to Take Lead of Storied Global Pizza Brand
Detroit, MI (RestaurantNews.com) Little Caesars is excited to announce that Jeff Klein will take on the role of Senior Vice President of Global Marketing at the nearly 60-year-old pizza company.
Klein has served nearly 20 years in progressive marketing leadership positions, most recently spending the last 2 years at PepsiCo as chief marketing officer for global foodservice. Prior to that Jeff spent 10 years at Frito-Lay North America in various marketing roles including VP core brands where he led the growth agenda for Doritos, Lays, Cheetos, and Tostitos.
Little Caesars, home of the Hot-N-Ready Pizza and Pizza Portal pickup, is changing the way customers pick up pizza. The brand, which focuses on bringing customers value, quality, and convenience, will continue to evolve with the addition of new top marketing talent.
“I’m excited to welcome Jeff to our organization,” said Dave Scrivano, President and CEO of Little Caesars, “With his impressive achievements and experience, I know we can count on him to grow our global brand and continue to shake up the pizza game like we’ve been doing for the past 60 years.”
Jeff graduated with honors from Ontario’s Wilfrid Laurier University. Personally, Jeff is a strong supporter of Autism Speaks, an avid runner, and is a self-described “weekend chef”.
“I’m honored to be joining a storied family-focused brand with such a great reputation,” said Klein, “I can’t wait to extend our brand voice even further, sharing Little Caesars marketing message with consumers around the world.”
About Little Caesars® Pizza
Headquartered in Detroit, Michigan, Little Caesars was founded in 1959 as a single, family-owned restaurant. Today, Little Caesars is the largest carryout-only pizza chain in the United States and the third largest pizza chain in the world, with stores in each of the 50 states and 24 countries and territories around the world.
Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars has been named “Best Value in America” for the past twelve years (based on nationwide survey of national quick service restaurant customers conducted by Sandelman & Associates – 2007-2018 entitled “Highest Rated Chain – Value for the Money”). Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese and sauce made from fresh-packed, vine-ripened California crushed tomatoes.
An exceptionally high growth company with nearly 60 years of experience in the $145 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.