Long John Silver’s Bites on Discovery’s Shark Week
Yum Brands’ fast-fish chain Long John Silver’s has re-upped as a sponsor of Discovery Channel’s Shark Week franchise, buying on-air tune-in spots designed to lure viewers into trying its new Shrimp Trio meal.
Co-branded 15- and 30-second spots for the programming tent pole and the Louisville-based chain went live this week and will remain on Discovery’s air through August 8. Created in-house by the Discovery Studios unit, the spots feature two regular Joes enthusing about Shark Week and LJS’s $5.99 shrimp offering.
“You know, when you’re watching Shark Week you want someone to share it with…but when you have a Long John Silver’s Shrimp Trio, not so much,” says one of the actors as he steers a yellow LJS bag out of his friend’s reach. A great white shark is then seen breaching with a seal clamped in its jaws, and as a pile of shrimp cascades from a colander, a voiceover relates the price point.
The spots conclude with a title card that reads “Happy Shark Week” and the Discovery logo and tag line (“The World is Just Awesome”).
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