A dollar donation earns a free slice of pie on National Dessert Day
Louisville, KY (RestaurantNews.com) Long John Silver’s, the world’s largest quick service seafood company, has introduced a month-long campaign to raise money for Children’s Miracle Network Hospitals (CMNH); the restaurant’s national charity partner. Customers who visit any participating Long John Silver’s restaurant during the month of October are encouraged to donate to the cause. Customers who make a minimum $1.00 donation on October 14, 2013 will receive a free slice of pie, honoring National Dessert Day.
“Children’s Miracle Network Hospitals is a vital organization, raising funds for children’s hospitals, medical research and community awareness of children’s health issues,” said Mike Kern, Chief Executive Officer of Long John Silver’s. “If each Long John Silver’s customer donates at least a dollar during October, we can make a big impact in the lives of these children.”
In 2012, Long John Silver’s raised more than $323,000 for CMNH. Long John Silver’s presented the donation during a fish fry at Kosair Children’s Hospital in Louisville. Long John Silver’s has set a goal of $500,000 this year to benefit the 170 children’s hospitals across the United States and Canada. Long John Silver’s will give a free slice of pie to its donating customers on National Dessert Day – October 14.
“This is one case in today’s world where a dollar can go a long way,” said Kern. “Each dollar donated can help save a child. With a free slice of pie in exchange, saving a life has never tasted so good.”
Throughout October, Long John Silver’s will encourage donations through in-store signage and through social media outreach on the restaurant’s Facebook and Twitter.
About Long John Silver’s
Long John Silver’s, America’s largest quick service seafood chain, was founded in Lexington, KY, in 1969 and moved its international headquarters to Louisville in 2003. Long John Silver’s provides franchise service, food innovation and marketing support to more than 1,275 Long John Silver’s restaurants located throughout the United States and in Asia. For more information, please visit www.ljsilvers.com.