March Madness marketing a slam dunk for restaurants
Restaurants and retailers are hoping to cash in on the “madness” from this year’s NCAA men’s basketball tournament.
Pizza places, chili parlors and even suppliers of ice cream are looking to boost sales as a result of the popular tournament, which kicks off March 18. E-mail alerts to customers offering “Bracket Busting” deals and specials have been bouncing around cyberspace all week.
Once again, Papa John’s International Inc. is the official pizza of March Madness, offering a “Buzzer Beater” special — all large pizzas, including specialty pizzas, are $10. Papa John’s customers also can get a free 20-ounce Coke Zero with the purchase of any two 20-ounce Coca-Cola products. The Dayton region has 20 Papa John’s locations.
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