McCormick & Schmick’s Seafood Restaurants [Nasdaq: MSSR] today unveiled “Specials” for guests who “check in” to any of its restaurant locations nationwide using the popular location-based mobile application, Foursquare. The Special enables every guest that checks in on Foursquare at a McCormick & Schmick’s during Happy Hour to receive a free bar food menu item with any beverage purchase (excluding cheeseburger). In addition, the Mayor of each restaurant location, a title awarded to the guest with the most days checked in over the last 60 days*, will receive one complimentary dinner entrée with the purchase of another entrée.
“We have always considered our bars an entry point for consumers wanting to try the McCormick & Schmick’s experience,” said Bill Freeman, CEO of McCormick & Schmick’s Seafood Restaurants. “We are continually striving to broaden our guest base to include a younger demographic. Location-based mobile applications like Foursquare are on trend with their lifestyle, and we felt that providing a great Happy Hour offer through Foursquare could further connect this audience to our brand.”
McCormick & Schmick’s restaurants have become well known across the country for their lively bar atmosphere, commitment to fresh cocktails and quality culinary offerings in the bar at a great value. The robust Happy Hour bar food menu includes items starting at $1.95. While exact Happy Hour offerings and hours vary by location and often change daily like the lunch and dinner menus at McCormick & Schmick’s, Happy Hour menu items may include dishes such as spicy chicken wings, quesadillas and sliders to fish tacos, steamed mussels and spicy tuna rolls. Each McCormick & Schmick’s location publishes their Happy Hour menu daily on their website at www.McCormickandSchmicks.com/Menus.
This national Foursquare Special roll-out marks the latest in a series of efforts by McCormick & Schmick’s to listen to and engage with its growing customer base across various social media platforms. McCormick & Schmick’s can be found on Facebook at www.Facebook.com/McCormickandSchmicks and on Twitter at www.Twitter.com/McandSchmicks. To encourage sharing of Foursquare check in activity across guests’ social networks, the restaurant company will be randomly awarding $20 dining certificates to up to five individuals per month who share their check in on Twitter.
For more information about McCormick & Schmick’s Seafood Restaurants’ new Foursquare offering, and to find a complete list of locations, please visit www.McCormickandSchmicks.com/Foursquare.
