McDonald’s Bets Pricing Drinks At $1 Will Heat Up Summer Sales
McDonald’s Corp.’s summer sales may get extra juice with a push to sell all soft drinks, no matter the size, for $1.
McDonald’s executives have been trying to sell franchisees on the offer in recent weeks at regional meetings, where Coca-Cola Co. representatives have also pressed the case for $1 drinks, according to two franchisees.
McDonald’s, aiming to become a destination for buying beverages, has used dollar-drink promotions in summers past, with most markets opting to sell large sweet tea for a buck last year. But the franchisees say the fast-food chain is making a greater effort this year to get more markets—which have the final say on any offer—to sell all fountain drinks for $1.
McDonald’s also wants the $1 drink promotions to run 150 days, starting after Memorial Day, up from 100 days in prior years, the franchisees say.
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