McDonald’s Blasts Criticism of Happy-Meal Toys
Thursday, July 8th, 2010 at
9:16 pm
McDonald’s Corp. Chief Executive Jim Skinner vowed to vigorously defend the company in its use of toys to promote Happy Meals against a threat by a consumer group to sue the fast-food giant over the practice.
Mr. Skinner, in a July 6 letter to the executive director of the Center for Science in the Public Interest, blasted the consumer-advocacy group’s stance that McDonald’s use of Happy Meal toys is a deceptive and illegal marketing practice to lure kids into its restaurants.
“CSPI is wrong in its assertions and frivolous in its legal threats,” Mr. Skinner wrote in the letter.
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