McDonald’s Franchisees Furious About New Menu Items
McDonald’s franchisees are furious that the company has been rapidly expanding its menu and ramping up promotions like offering two weeks of free coffee, according to a recent survey.
“Our menu is a disaster for both employees and the customer. It has killed our speed of service,” one franchisee wrote in response to the survey by financial services firm Janney Capital Markets.
“We need to get rid of a lot of products, too many Quarter Pounder versions, too many chicken versions, too many [full-size] wrap versions, too many SnackWrap versions,” another franchise owner wrote.
For the survey, Janney Capital Markets interviewed 27 domestic franchisees representing 219 stores. McDonald’s has 14,278 locations in the U.S.