McDonald’s Hits The Spot
Unlike fast-food competitors that have sacrificed profits to boost traffic with price cuts, McDonald’s always-low Dollar Menu helped the company swing better same-store sales for the month of February.
On Monday, the Oak Brook, Ill.-based restaurant operator said that sales at restaurants open at least one year jumped 4.8% in February, its best monthly same-store sales gain since May of 2009. The closely-watched performance indicator, declined through the last two months of 2009, before rising 2.6% in January and showing continued improvement in February.
McDonald’s ( MCD – news – people ) attributed the gains to strong growth in its overseas markets and a small uptick in U.S. sales. The Asia Pacific, Middle East and Africa regions had the strongest gains, with same-store sales jumping 10.5%. European sales climbed 5.4% with strong growth in France and the U.K, while U.S. sales were up 0.6% in February, after a 0.7% slip in January.
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