McDonald’s New Menu Item Test Hints at the Company’s Future Strategy

McDonald's New Menu Item Test Hints at the Company's Future StrategyMcDonald’s is slowly moving toward becoming a coffee shop. This might sound ludicrous to those who grew up while eating burgers and fries at McDonald’s, but any company that wants to succeed will implement initiatives that match industry trends or find itself dying a slow and painful death.

This doesn’t mean McDonald’s will stop serving burgers and fries. That has yet to be established, and even if it did do this, it would likely occur many years down the road. However, one thing is certain: because of the rise of the health-conscious consumer, burgers and fries will not be the company’s growth catalyst.

McDonald’s recently launched a test menu item in the San Diego area. It’s not surprising that this was a breakfast menu item. Coffee and breakfast go hand-in-hand. If McDonald’s can add appealing items to its breakfast menu — items that would go well with coffee at its McCafe — then McDonald’s could find a new avenue for growth domestically.

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