McDonald’s Predicts Tough Year Despite New Items

McDonald's Predicts Tough Year Despite New ItemsMcDonald’s is mixing up its menu with healthier, fresher sounding items such as its chicken McWraps, but not enough customers are biting.

The world’s biggest hamburger chain on Monday reported a second-quarter profit that rose 4 percent but fell short of Wall Street expectations. It also said July sales are expected to be relatively flat and warned of a tough year ahead, given the heightened competition and rough economic conditions around the world.

“We don’t have as much pricing power,” said CEO Don Thompson, noting that the company wouldn’t be able to easily charge more for its food without the risk of scaring off customers.

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