McDonald’s Stores Test Loyalty Program

McDonald's Tests Loyalty ProgramMcDonald’s Corp. (MCD) franchisees are rolling out an electronic loyalty program in some U.S. locations as stores seek to attract younger customers.

Mobile solutions marketer Front Flip LLC has introduced a loyalty application in about 420 McDonald’s stores that rewards customers with free food and other offerings.

The world’s largest restaurant chain has been testing a mobile payment program and introducing new items, such as pumpkin lattes and chicken wings, to lure teens and young adults as business in its home market stumbles. Sales at U.S. restaurants open at least 13 months rose 0.2 percent in August, trailing the 0.8 percent gain projected by analysts surveyed by Consensus Metrix.

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