McDonald’s Tests McD App at 1,000 Stores to Lure Millennials

McDonald's Tests McD App at 1,000 Stores to Lure MillennialsMcDonald’s is testing a mobile application in 1,000 stores as it tries to lure younger diners at a time when U.S. sales are struggling.

Called the McD, the app sends customers offers they can redeem with their phones at participating stores, Lisa McComb, a company spokeswoman, said in an e-mail. Diners can specify what kind of deals they want to receive, including “buy a breakfast sandwich get one free or $1 Hot ’n Spicy McChicken sandwich.” Users can’t order or pay with the McD app.

The world’s largest burger chain has been experimenting with various mobile programs as it seeks to compete with such chains as Five Guys Burgers and Fries and Chipotle Mexican Grill Inc., which both offer mobile ordering apps and attract a generally younger and higher-income crowd.

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