McDonald’s to test new ‘dollar menu and more’
McDonald’s Corp. said a revamped version of its Dollar Menu that includes items priced at $5 could be launched nationally this year.
The world’s biggest hamburger chain said it has been testing versions of its value menu called Dollar Menu & More in five markets across the country.
McDonald’s Corp said that no official changes have been made yet to its current Dollar Menu, which was introduced more than 10 years ago.
The change would come after McDonald’s unsuccessful attempt last year to get customers to switch from the Dollar Menu to a pricier Extra Value Menu, with items at prices closer to $2. But when sales flagged, the company began aggressively touting its Dollar Menu in TV ads.