Fast casual chain partners with the internationally known food delivery service
Fort Lauderdale, FL (RestaurantNews.com) Miami Grill, the South Florida-based fast-casual chain, has partnered with UberEATS, the food delivery platform that makes getting great food from your favorite local restaurants as easy as requesting a ride. The program has been thoroughly tested in select markets and a system-wide rollout has been implemented.
According to Steven Klass, Miami Grill’s Executive Vice President, “We are very excited about our partnership with UberEATS. Our guests love our food and they have told us that for years. UberEATS is providing our guests with the convenience of delivery and our franchisees with an incremental revenue stream.”
Klass goes on to further explain, “The initial objective was to create new guests of Miami Grill and build the frequency of dining with existing guests. The results during an extensive multi-restaurant test far exceeded the expectations with every measurable metric, prompting the decision to roll out UberEATS to the entire system.
Jonathan Vogel, Miami Grill’s Chief Operating Officer, feels that technology can only help improve food delivery as a whole. He explains, “We are always looking for new and innovative ways for guests to enjoy the great Miami Grill food. From the convenience of delivery, mobile ordering,chef-inspired catering, our new and renovated restaurants, and rebranding, we have repositioned Miami Grill to be the leader in the fast-casual segment for many years to come. Technology is a large part of our future strategy in providing convenience and alternative choices for all of our guests.”
Miami Grill, operating primarily in South Florida, has an aggressive domestic and international expansion plan underway with restaurants open or under construction in Central & North Florida, North Carolina, Texas, Malaysia, Panama, Myanmar, and Ecuador. Additionally, a new area developer committed to five new locations in the Punjab Province of Pakistan starting in Lahore.
About Miami Grill
South-Florida based Miami Grill is the hottest fast-casual concept to hit the market, developed by the same owners as Miami Subs, Miami Subs Capital Partners 1, Inc. and key equity partner, Armando Christian “Pitbull” Pérez. Miami Grill and its “Everything Goes” concept embody the taste and sensations of South Beach and provide a diverse menu, unlike any other chain in the category. For franchising and other information, visit www.mymiamigrill.com.