“Moe’s is a powerful brand that is growing quickly in its space so we are working diligently to give them a strategy that will support their vision and direction in the market. We had a lot of success testing campaigns in digital advertising, mobile and social in 2011, so we expect to see exponential results when we turn it up in 2012,” says Hector Alberto Pages, VP of Global Business Development at Atlanta based Brandmovers, Inc.
The fast-casual restaurant franchise chose Brandmovers to lead the re-launch of their corporate website (www.moes.com) and to plan their revamped digital strategy. In addition to online media buys and SEO, Brandmovers will be developing an innovative social check-in program and mobile campaigns for the restaurant chain.
“Digital marketing is an important part of a layered plan that will attract new guests to Moe’s in 2012. After working with Brandmovers on several successful projects over the past two years, I am confident that they are the right partner to help us reach our goals,” says Brett Campbell, Director of Marketing at Moe’s.
About Moe’s Southwest Grill
Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh southwest fare in a fun and engaging atmosphere with over 420 locations in 33 states and abroad. At Moe’s, each meal is prepared right before your eyes and is served with free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe’s Southwest Grill was ranked #1 in category in Entrepreneur’s Franchise 500 in 2010 and is a Gold Award winner of the 2008 Consumer’s Choice in Chains Awards. For more information, visit www.moes.com.
About Brandmovers, Inc.
Founded in 2003, Brandmovers is a privately held Global Digital Agency with offices in Atlanta, London and Mumbai that specializes in Digital Strategy, Consumer Promotions, Web Design and Development, Social Media Management, SEO, SEM, Digital Media Buying & Planning as well as expertise in the fields of Mobile and Loyalty solutions. Brandmovers has over 8 years’ experience in planning and executing fully integrated digital plans for large and medium sized QSR brands yielding measurable returns in brand awareness, customer acquisition, customer/employee engagement and ultimately ROI. For more information, visit www.brandmovers.com