Dallas-based ‘Better Burger’ Brand Hires New President & COO, Prepares for Improved Operations and Expansion
Dallas, TX (RestaurantNews.com) MOOYAH Burgers, Fries & Shakes, the “better burger” fast-casual franchise, has spent the first quarter of 2019 laying the foundation for a strong year by hiring key executives that will enhance franchisee support and prepare for rapid franchise development throughout the remainder of the year and beyond. The company is proud to announce the addition of new President & COO Tony Darden, who comes to MOOYAH after serving as COO at Taco Bueno. Prior to Taco Bueno, Darden spent more than a decade at Panera Bread and more than 15 years at Bennigan’s. MOOYAH also added a new Director of Supply Chain, a Real Estate & Development Manager and a Construction Project Manager in the first quarter of 2019 to prepare for a growth-oriented next chapter. The MOOYAH executive leadership team now boasts more than 200 combined years of restaurant and franchise industry experience.
“Tony and our enhanced leadership team bring a wealth of knowledge and a passion that fits the culture of MOOYAH and the direction for the company moving forward,” said Anand Gala, CEO and Chairman of MOOYAH. “With these strategic additions, combined with our dedicated existing team members, we now have an unparalleled depth of restaurant and franchise industry experience informing the future of the brand. We are ready to leverage that in the interest of providing increased support to our operators and in expanding the MOOYAH brand into new markets and territories with both new and existing franchisees.”
After an affiliate of Balmoral Funds LLC and Gala Capital Partners, LLC acquired the MOOYAH brand in 2017, Gala took over the reins at MOOYAH and focused on the areas of streamlined operations, unparalleled franchisee support and strategic franchise development initiatives. This strengthened executive leadership team, led by Darden, is the next step in Gala’s strategy for the 12-year-old brand.
“When you look at MOOYAH, the food quality is there. It’s top-notch in the industry. The aesthetics of the restaurant are great and the culture of the brand is simply amazing, and you experience that in each and every restaurant within the system,” said Darden. “I’ve been a fan of the brand for a while and my family has been going to one near our home regularly for years. You can just feel there’s something special about the culture at MOOYAH and I’m excited to now be a part of it.”
John Hunter came onboard at MOOYAH in February 2019 as the Director of Supply Chain, most recently working as Director of Supply Chain for Zoës Kitchen where he supported more than 250 locations nationally. He also held positions in Supply Chain for Nebraska Furniture Mart and TGI Fridays. His expertise has already proven valuable for MOOYAH in terms of procurement, logistics and distribution.
Real Estate & Development Manager Scott Haehnel joined the MOOYAH team in March 2019, bringing with him an extensive background in the service industry including VP of Development at Eskimo Hut, Area Representative at Firehouse Subs and VP of Operations for Papa John’s in Northern California. He opened more than 100 locations with Papa John’s and Firehouse Subs in Texas.
Finally, Coleman Williams joined MOOYAH as Construction Project Manager also in March 2019 with previous positions in IT, marketing, and most recently, Supply Chain at Zoës Kitchen. His experience with budget analysis, cost-savings opportunities and project management have empowered MOOYAH to determine a benchmark landed cost for current and future franchisees.
“Once our entire team is aligned on how we’re executing on a daily basis, there isn’t any other brand that can match us,” said Darden. “We are already optimally positioned for success because MOOYAH is an established brand with a strong existing system and passionate franchisees. Further sharpening the in-restaurant experience and exploring exciting areas such as tech and operational strategy will ultimately bring the unique MOOYAH experience to additional markets and communities.”
Darden has already started work keying in on alignment and implementing best practices across all MOOYAH locations in the interest of an exceptional experience for both consumer and franchisee alike.
“Tony is a great fit for the culture at MOOYAH and his experience growing heavy-hitting brands like Panera will be instrumental in driving MOOYAH forward in its next phase of growth,” said Gala. “We’ve had expansion on the menu for the last two years and now MOOYAH has the depth of industry experience to really drive the brand into new markets and to innovate in the interest of our exceptional franchise owners.”
For more information on the growing brand, be sure to connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.
For franchising opportunities, please visit franchise.mooyah.com.
About MOOYAH Burgers, Fries & Shakes
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® Brand burgers, all natural Jennie-O® turkey burgers and black bean veggie burgers. MOOYAH’s non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado and 20 free sauces and toppings made from garden-fresh veggies. MOOYAH Guests can choose from 7 flavors of 100% real ice cream shakes, including vanilla, Hershey’s Chocolate®, Reese’s®, Oreo® and more. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go as well as a loyalty app. In 2018, MOOYAH was ranked among Entrepreneur Magazine’s Top 200 Food and Restaurant Franchises of 2018 and landed at #7 in the Top 10 Fast Casual Restaurant Franchises by FranchiseRankings.com. In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times’ Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings. For more information on MOOYAH, its menu or franchising opportunities, please visit www.MOOYAH.com. Connect with MOOYAH on Facebook.com/MOOYAH, follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.
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