Costa Mesa, CA (RestaurantNews.com) Nékter Juice Bar, the national healthy lifestyle brand on a mission to help people thrive and feel good from the inside out, starts 2023 with a new campaign called “Better with Nékter.” The multi-dimensional, omnichannel campaign will promote the brand’s longstanding commitment to supporting their guests’ individual paths to wellness by offering an authentic menu of freshly made juices, superfood smoothies, acai bowls and healthy snacks made with only whole and nutrient-rich ingredients to boost body, mind and soul. The announcement comes as Nékter Juice Bar prepares to open its 200th location within the next several weeks and as it continues to bring more Nékter Juice Bars to communities across the country.
The campaign also reflects the results of a recent survey in which Nékter Juice Bar asked its 1.3 million Rewards Members what “living better” means to them. Not surprisingly, eating better and improving fitness were common responses. Interestingly, however, many respondents stressed that prioritizing self-care, being kinder and striving to be their “best self” were also essential to “living better.” One respondent offered, “Living better means being your best self! Allowing yourself to do all the things that make your soul come alive! Whether it’s exercise, spending time with friends and family, work or whatever makes you happy.”
“At Nékter Juice Bar, our goal has always been to help our guests choose better, eat better, and ultimately feel better,” said Steve Schulze, co-founder and CEO, Nékter Juice Bar. “With this campaign, we want to encourage our guests to achieve their wellness goals in ways that are best for them. While some will take the leap and make significant changes to their lifestyles, others can simply take small steps that can have a ripple effect on long run overall physical and mental health.”
The “Better with Nékter” campaign was created to encourage healthier eating but also to support the entire person through menu enhancements and special offerings throughout the year, bright and inspiring in-store signage and messaging, plus monthly inspirational initiatives over social and digital channels with a renewed focus on influencer partnerships, Instagram and TikTok. Nékter will also engage with its loyal guests throughout the year with giveaways and sweepstakes with likeminded, health-oriented brands.
For example, in February, Nékter will promote living “Better with Vitality” while in May the brand will focus on living “Better with Clarity” during Mental Health Awareness Month with tips, education campaigns, and activations on how to eat, feel and live better.
“A primary objective of the ‘Better with Nékter’ campaign is to educate guests on what sets Nékter apart, from our cashew milk made fresh daily in-house to using only whole, clean and better-for-you ingredients across our entire menu – something we’ve done since day one,” said Jon Asher, CMO, Nékter Juice Bar. “With this initiative, we want to inspire changes that support healthier lifestyles – for the industry, for guests, and for life. As the world becomes increasingly wary of artificial flavors, highly processed ingredients and fillers, Nékter truly is the better option.”
About Nékter Juice Bar
As the pioneer of the modern juice bar experience and the champion of menu transparency and ingredient-integrity, Nékter Juice Bar was founded in 2010 to nourish America’s increasing appetite for plant-based, healthy food options that promote and support various lifestyles and diet preferences. With a steady eye on innovation, the health and wellness brand offers a delicious menu of freshly made, clean and nutrient-rich juices, superfood smoothies, acai bowls, wellness shots, cold-pressed “Grab N’ Go” juices, healthy snacks, and several natural cleanse options to help guests live “Better with Nékter.” At its core, Nékter believes that “healthy” can taste great, be easily accessible, and be affordable too.
Now with 330 locations open or in development, Nékter is an industry leader in the truly healthy juice bar category with one of the top Average Store Sales in the industry at $1,032,632 Top Quartile Average Sales, per the brand’s 2022 Franchise Disclosure Document. Recent industry recognition includes being named to the Entrepreneur 2022 Top Food Franchises list and earning a spot on the Inc. 5000 Honor Roll, reserved only for companies named to the Inc. 500 at least five times. Since opening its first location in 2010, Nékter has received tremendous recognition from multiple leading business and restaurant industry authorities such as Franchise Times, Nation’s Restaurant News, Newsweek, QSR Magazine, Restaurant Business, and more. Recently, Nation’s Restaurant News ranked Nékter in the top 250 restaurant brands in the country.
Nékter continues to seek qualified franchise partners, including single-unit, multi-unit and multi-brand operators, who will benefit from one of the healthiest revenues in the industry, a low initial investment, competitive franchise fees, exceptional support from an experienced team, and robust loyalty program which now boasts more than 1.3 million guests. Veterans will also benefit from a 10% reduction in franchise fees among other incentives.
For more information about the brand or franchising opportunities, please visit NekterJuiceBar.com.
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