Popular bakery cafés encourage customers to celebrate the holiday with cookie cakes and support for Cookies for Kids’ Cancer
Dallas, TX (RestaurantNews.com) As if you needed another excuse to enjoy a Nestlé Toll House cookie, the calendar offers this helpful reminder: May 15 is National Chocolate Chip Day!
Nestlé® Toll House® Café by Chip is marking the occasion by serving up its famous chocolate chip cookies and cookie cakes, and by giving back to its bravest customers in collaboration with the Cookies for Kids’ Cancer organization.
From Friday, May 15, through Sunday, May 17, participating Nestlé Toll House Cafés across the nation will donate one dollar to the pediatric cancer charity for each customer who purchases a cookie cake and mentions “Cookies for Kids’ Cancer.” The national nonprofit organization helps fund the development of less toxic, more effective treatments for children battling cancer.
“National Chocolate Chip Day is a whimsical holiday that brings out the kid in all of us, so we decided to take this opportunity to support some special kids who truly need our help,” said Shawnon Bellah, Senior Vice President of Global Operations for Nestlé Toll House Café. “We hope everyone will stop by our cafés, order a celebratory cookie cake for a loved one or their co-workers and mention ‘Cookies for Kids’ Cancer.’ It’s a simple way for each of us to make a positive difference in these kids’ lives.”
Founded in 2008, Cookies for Kids’ Cancer provides inspiration and support for individuals, businesses and organizations to raise money by hosting grassroots bake sales and other fundraising events. Since its beginning, six dozen pediatric cancer research projects have been funded, according to Gretchen Witt, founder of the national non-profit organization.
“The people at Nestlé Toll House Café have been so supportive to our organization and we greatly appreciate the spotlight they’re shining on childhood cancer this weekend,” said Witt. “They say it takes a village to raise a child, and that certainly holds true when it comes to eradicating childhood cancer. We hope their customers will rise to the occasion and support our fundraiser this week.”
About Nestlé® Toll House® Café by Chip®
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises nearly 150 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. Nestlé® Toll House Café by Chip® has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years through 2015.
For more information please visit NestleCafe.com.
About Cookies for Kids’ Cancer
Through the concept of local events and online cookie sales, Cookies for Kids’ Cancer inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to change the facts of pediatric cancer. Since Cookies for Kids’ Cancer launched in 2008, there have been more than 6,000 events in all 50 states and 16 countries ranging from big to small organized by Good Cookies of all ages. The organization granted over $7 million in the first six years to the leading pediatric cancer research facilities. For more information, visit www.cookiesforkidscancer.org. Follow the organization on Facebook at www.facebook.com/Cookiesforkidscancer and Twitter at www.twitter.com/cookies4kids.