The Concept Which Boasts Legions Of Fans From Native New Yorkers To Celebrities Is Now Expanding Nationwide
Miami, FL (RestaurantNews.com) The highly anticipated Artichoke Basille’s Pizza, the largest and fastest growing New York pizza concept, and a popular New York City institution since first opening in NYC’s East Village in 2008, recently opened their twelfth location in Miami. The new location, inside the popular nightspot, Ricky’s South Beach at 1222 16th Street, is now the second location outside of the New York City boroughs.
Named “Best Pizza” in the New York Post’s list of the ‘11 Best Late Night Food Spots in NYC’ and ‘Top 5 Slices in the 5 Boroughs’ by CBS New York, Artichoke Basille’s Pizza has earned a reputation in New York and beyond for its authentic New York pizza, never-ending lines, and frequent celebrity sightings.
Unlike “conveyor belt” pizza concepts, Artichoke Basille’s Pizza specializes in “authentic New York Pizza,” which is the measuring stick for pizza around the globe. Their menu features pizza by the slice, whole pies, and Italian non-pizza options. Favorites include their namesake Artichoke Pie with artichoke hearts, spinach, cream sauce, mozzarella and pecorino romano; classics like their Margherita Pie with olive oil, plum tomato, fresh basil, and a blend of Italian cheeses; and Artichoke originals like their Crab Pie with crab sauce, fresh mozzarella, and panko breaded Surimi crab meat.
Artichoke Basille’s Pizza, founded by cousins and best friends Francis Garcia and Sal Basille, is the most dominant New York City pizza concept in North America, and has received much notoriety to date including being featured on The Tonight Show with Jay Leno, The Rachael Ray Show, Late Night with Seth Meyers, The Chew with Mario Batali, as well as written up in The New York Times, New York Magazine, and numerous other food blogs, websites, and publications. The founders’ larger-than-life personalities landed them their own show, Pizza Cuz, which aired on the Cooking Channel and had them out on the road in a mouth-watering exploration of pizza across the country. Pizza Masters, another food trek series with a huge sense of humor, followed, and is still airing on the Cooking Channel and Netflix.
The brand recently signed with Fransmart, the franchise development company responsible for the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys, and Qdoba Mexican Grill, as their exclusive franchise development partner to grow the brand in every major U.S. market and globally.
“I believe Artichoke Basille’s Pizza will be the next household name in pizza. I think we’re seeing a swing in the pendulum from build-your-own-pizza concepts back to high-quality, recipe driven pizza, and Artichoke Basille’s Pizza will be the frontrunner in this segment,” remarked Fransmart’s CEO and founder, Dan Rowe.
Artichoke Basille’s Pizza is currently looking for franchise partners to help introduce its menu to customers in major media markets across the country. Their concept featuring “authentic” New York pizza, which uses thicker dough and offers an array of toppings and artisan flavors, yields great unit economics; small stores, low start up and food costs, and impressive margins.
To learn more about franchising with Artichoke Basille’s Pizza visit http://go.fransmart.com/artichokepizza
About Artichoke Basille Pizza
Artichoke Basille Pizza is a modern pizza restaurant based in New York City. Founded by cousins and best friends, Francis Garcia and Sal Basille, Artichoke Basille Pizza serves pizza classics in a fast casual and affordable settings. The brand currently has 12 units open and is currently franchising across the nation.
Fransmart is the global leader in franchise development, turning emerging restaurant concepts into national and global brands for over 10 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries and Qdoba Mexican Grill from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 3,000 restaurants in 45 states and 35 countries. Fransmart and their partner brands are committed to franchise development growth—as of 2015, over 1,000 new restaurants are in development across their current portfolio.
Ajenda Public Relations