Next generation fast-casual restaurant anticipates more than 200 units in top cities by 2018
Jackson, MS (RestaurantNews.com) Newk’s Eatery is laying franchise growth plans in new markets stretching across the South from Savannah, Georgia and Orlando, Florida, to Lubbock and Midland-Odessa, Texas, with Washington, D.C, Richmond and Norfolk/Virginia Beach, Virginia, Indianapolis, St. Louis and Oklahoma City in between.
The fast-casual restaurant chain, known for its culinary-driven menu and open kitchens, is expanding its footprint to meet the growing demand for its unique brand of fast casual – incorporating bold flavors and a full-service level of hospitality with fast-casual lunch and dinner fare like hot sandwiches, salads, soups and California-style pizzas.
The chain is actively seeking multi-unit franchise partners to bolster its growth plan that calls for more than 200 units by 2018.
“We are committed to smart growth,” said Newk’s President and CEO Chris Newcomb, who founded the company in 2004. “Newk’s spent the last year establishing a strong foundation of leadership, technology and other services to support new franchise partners who recognize Newk’s outstanding potential.”
With an anticipated 38 percent growth in new restaurants in 2015, the Jackson, Mississippi-based chain is on a steep growth trajectory. The company already has announced three new franchise partners so far this year that will bring the Newk’s experience to Tampa-St. Petersburg, Florida; Columbia, South Carolina; and New Braunfels/San Antonio, Texas.
“We target the best franchise partners we can find in vibrant growth markets throughout the South,” said Chief Development Officer Chris Cheek. “With outstanding operators and a strong regional focus, we see tremendous opportunity to build a brand with long-term potential, a loyal guest base and happy franchisees.”
Franchise Times Magazine ranked Newk’s among the top Fast and Serious franchise brands, noting its smart approach to growth, and named Newk’s brand of next-generation fast casual as one of its top 20 to Watch trends in 2015.
Known for its hand-prepared salads, sandwiches, California-style pizzas, made-from-scratch soups and homemade cakes, the growing Newk’s concept will open nearly 30 new units in 2015. For more information on franchise opportunities, go to www.newks.com/franchise.
About Newk’s Eatery
Fast-casual Newk’s Eatery is passionate about delivering fresh, flavorful food experiences. Newk’s culinary-driven menu, prepared in its open-view kitchens, includes made-from-scratch soups, fresh tossed salads, California-style pizzas, hot toasted sandwiches, soups and desserts. Rapidly expanding since the first restaurant’s opening in 2004, Jackson, Mississippi-based Newk’s currently operates and franchises 78 units in 13 states. For more information visit www.newks.com and join the Roundtable Club, or follow Newk’s on Facebook and Twitter.
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