Nick the Greek Brings Authentic Greek Street Food to Santa Maria, California

Nick the Greek Brings Authentic Greek Street Food to Santa Maria, California
Nick the Greek Now Open in Santa Maria, California

Fast-Growing Greek Chain Maintains Impressive Brand Momentum Throughout California

Nick the Greek Brings Authentic Greek Street Food to Santa Maria, CaliforniaSan Jose, CA  (RestaurantNews.comNick the Greek, a West Coast-based chain serving up authentic Greek street food, has proudly opened in Santa Maria, California. The newest restaurant is owned and operated by experienced franchisee Boby Singh. Following the successful opening in Downtown Santa Barbara earlier this year, the Santa Maria restaurant marks the brand’s second location in Santa Barbara County, further expanding Nick the Greek’s Golden State footprint. With more than 75 restaurants in operation and dozens in the pipeline, the brand will approach 100 locations systemwide by the end of 2024.  

“We are proud to open our first Nick the Greek location in Santa Maria, and our talented restaurant team is ready to deliver authentic Greek street food and an exceptional dining experience to this vibrant community,” said Singh. “We are committed to offering fresh, authentic flavors that showcase the rich culinary traditions of Greece in a way that is convenient, affordable and quality-driven above all else.”

Established in 2014 by cousins Big Nick, Little Nick, and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. Drawing from two generations of restaurant entrepreneurship and countless visits to Greece, the street food-inspired menu boasts flavorful gyro meats cooked in-house on a traditional vertical rotisserie, charbroiled souvlaki skewers, zesty sauces, fresh vegetables and authentic Greek treats including baklava and loukoumades. In meeting the high demand for Greek street food, Nick the Greek has carved out a niche in the ultra-competitive fast casual space – a differentiator that has proven critical to the brand’s rapid growth.

Celebrating a decade in business in 2024, Nick the Greek has greatly accelerated expansion efforts over the last three years, adding dozens of new locations and increasing store count by nearly 100 percent. Today, guests can find Nick the Greek restaurants throughout seven states, including California, Nevada, Arizona, Texas, Kansas, Missouri and Utah. By strategically establishing locations in high-visibility downtown metro areas, Nick the Greek has reached large audiences and steadily developed a diverse and devoted fan base. The brand has identified key markets throughout the U.S. and is seeking franchise partners interested in expanding their portfolios with a progressive fast casual brand on the rise.

Nick the Greek’s Santa Maria restaurant is located at 479 East Betteravia Road and can be reached by telephone at (805) 354-0100. The restaurant is open daily from 11:00 a.m. to 11:00 p.m. For additional information about Nick the Greek, visit

About Nick the Greek

Founded in 2014 by three cousins – Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts more than 75 locations throughout California, Arizona, Nevada, Texas, Kansas, Missouri and Utah with dozens more in the works across the United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit

Media Contact:
Kristyna Otto