For most multiunit pizza operations, media relations are a regular part of business. From limited time offers to earnings reports to damage control, how these milestone events are portrayed in the press largely determines how a brand is perceived by the public.
What, then, does “no comment” say about a company?
According to many media experts and a growing number of restaurant executives, nothing good. Especially in this age of unbridled social media chatter and even more so since Domino’s recent campaign has shown how responsiveness resonates with reporters – and consumers.
Domino’s is particularly pertinent here because vice president of communications Tim McIntyre is known by the media as one of the most open and responsive PR representatives in the industry. McIntyre said that’s simply part of the company’s corporate culture.