Online restaurant coupons grow as diners seek bargains
Who wouldn’t pay $10 for a $25 meal, or $25 to enjoy an opulent $50 dinner?
That’s the appeal of companies offering online coupons good for discounts at restaurants locally and nationwide. Analysts say the niche actually expanded amid the sagging economy, as a restaurant outing is a relatively affordable indulgence compared with, say, a new sports car.
And if you have a coupon to defray the cost of a meal, so much the better.
“I think the appeal is this: If you’ve been counting your pennies for months, a filet mignon and lobster dinner for 15 bucks feels like you’re really spoiling yourself,” said Peter Schaub, a New York-based marketing and branding expert.
Online discount coupons are nothing new. Merchants ranging from Victoria’s Secret to Best Buy to Dell offer them. All-encompassing coupon sites go by names like CouponCabin.com and RetailMeNot.com.
Schaub said restaurant coupon deals designed to get diners to tables can vary widely, depending on the company.
RestaurantNews.com provides restaurant press release distribution.
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