Seeking to increase sales, Outback Steakhouse plans to relocate up to 100 restaurants to more desirable spots in the next few years.
Liz Smith, CEO of Outback parent company Bloomin’ Brands, said Wednesday the Tampa-based chain will move 10 to 20 restaurants this year following the success of some recent relocations. On average, those restaurants saw a 40 percent boost in sales after relocating, partly due to the addition of lunch hours.
The changes will help the restaurant better compete in the fast-changing casual dining market, Smith said during a quarterly earnings call with investors. Over time, Outback’s strategy of opening restaurants in less expensive locations had put the chain at a “competitive disadvantage.”