Papa John’s bolsters pizza orders via mobile ad

Pizza chain Papa John’s is encouraging food sales via mobile banner ads that take consumers to the company’s optimized site where they can order delivery or carryout.

The company is running a mobile banner ad within Pandora’s iPhone app. The banner ad features the company’s large spicy Italian limited time only pizza for $10.

“They’re leveraging the value and capability of banners and then they’re using that to trigger a direct response and make an opportunity to have consumers respond and buy some pizza,” Neil Strother, practice director of mobile marketing strategies and mobile services at ABI Research, Kirkland, WA.

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