P.F. Chang’s China Bistro Awarded 2010 VIBE VISTA Award


The VIBE VISTA AWARDS recognized P.F. Chang’s China Bistro (NASDAQ: PFCB) for a superior wine program, in the chain restaurants & multi-concept operators category. Led by Director of Beverage Mary Melton, P.F. Chang’s wine list features a broad spectrum of styles, growing regions and varietals. The restaurant takes an innovative approach to the wine list, organizing the wine by mouth feel and flavor rather than by varietal. The category arrangements include titles for red wines such as “Lush,” “Soft & Tangy,” “Rich & Spicy,” and “Powerful” while the white wines have labels including “Fruity,” “Floral,” “Tangy,” and “Creamy.” Guests can also select from a range of serving sizes, including the “build your own” wine flight option.

“Wine will always be an important part of the dining experience at P.F. Chang’s,” said Mary Melton, Director of Beverage. “Our wine list reflects popular trends and emerging wine growing regions. We strive to create an environment where our guests can relax and enjoy their favorite wine or discover something new. In other words, we like to offer our guests ‘options without attitude.’”

The VIBE VISTA AWARDS and VIBE Conference are held in Las Vegas for top-tier on-premise chain beverage executives. The awards ceremony honors a company’s excellence in an individual beverage category within their industry segment.

P.F. Chang’s China Bistro, Inc.

P.F. Chang’s China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang’s China Bistro features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility.

VIBE

VIBE is owned by Questex Media Group and produced in partnership with BSI/WFV Partners, led by Bruce Iler, Sharyn Iler, and Laddie Weiss. VIBE debuts as the newest component of International Hospitality Week, March 8-10. IHW encompasses three specialized events: Nightclub & Bar Convention and Trade Show, the country’s pre-eminent beverage event for the bar and nightclub industry, HotelWorld Food & Beverage Expo, and the International Restaurant Show Las Vegas.


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