P.F. Chang’s China Bistro has announced a long-term licensing agreement with Interaction Asian Restaurants L.P. to develop and operate P.F. Chang’s China Bistro in the Canadian provinces of Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland. The first location is scheduled to open in 2012.
“We continue to selectively seek out great partners to help us extend the reach of P.F. Chang’s to additional countries around the world,” said Mike Welborn, President of Global Brand Development for P.F. Chang’s China Bistro, Inc. “We are excited about our new relationship with Interaction Asian Restaurants and the opportunity to offer our P.F. Chang’s dining experience in Canada.”
“We are delighted to bring P.F. Chang’s to Canada,” said Michael Aronovici, President of Interaction Asian Restaurants. “We believe customers in Canada will love the quality of the food and high-energy atmosphere that P.F. Chang’s provides to its guests.”
Interaction Asian Restaurants, L.P. is controlled by Michael Aronovici. Michael Aronovici is the President of Interaction Restaurants Group Inc., a restaurant management and holding company that has been operating in the Canadian restaurant industry for over 20 years. Under his leadership, Interaction has successfully been involved with four different restaurant and food service concepts, including Starbucks Coffee and Pizza Hut. Mr. Aronovici also serves as a board member for Prime Restaurants of Canada, Inc., a leading casual dining company in Canada and on the board of the Canadian Restaurant and Foodservices Association.
P.F. Chang’s China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang’s China Bistro features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. In addition, the Company has extended the P.F. Chang’s brand to international markets and retail products both of which are operated under licensing agreements.