Pizza behind on snack offerings
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According to Technomic’s 2010 Snacking Occasion Consumer Trend Report, 81 percent of people say they snack at least once a day. The noshing habit is riding a growth pattern: a fifth of people polled for the piece reported snacking more frequently than they did two years ago. Moreover, four of five people reported buying snacks largely from non-restaurant retail outlets – and roughly the same number expressed a desire to find them at more eateries.
The study culminated in an announcement from Technomic that the restaurant industry should take advantage of people’s increasing affinity for snacks, which are appealing to customers for their convenience, price and smaller portion, and to operators for the extra sales opportunities, especially during off-hours.
Is there a way for pizzerias to take advantage of the snack trend? Yes. But operators have to tweak the way they think about what constitutes a snack, and how they present it.
